My Response to The Response (about the Dove Ad)
So it’s a big old viral deal this “Dove Real Beauty Sketches” thing.
The video was released a week ago and now there is link flying around the internet as a response (or better yet, a rebuke) to the Dove campaign. There are several actually, but Jazzy Little Drops Tumblr is the one I saw posted by my friends on Facebook. With as much as I was not that passionate about the Dove video, for whatever reason I was passionate to defend it. I think the reason I feel this way is because Dove is TRYING, they may not be perfect and have the exact amount of diversity per second, and maybe they need a better representation of the plus size market, but they are working towards changing the way women think about themselves. Those that responded negatively to the video were also trying to take a stand for real beauty and I applaud that as well. What surprises me though is that there are hundreds or thousands of brands that want to suck every last bit of confidence out of you so that you are at their mercy in your quest to find the pot of good looks at the end of the rainbow. Dove is actually doing the opposite. They are saying YOU ARE BEAUTIFUL the way you are naturally, and don’t be a slave to all the negativity. I understand the thing about inner beauty, but Dove makes products for our body. We might use moisturizer because it makes our skin supple, or deodorant because we don’t want to smell like a steamy swine. The thing that gets me about these Dove complaints is that some people want to act like external beauty doesn’t even have a place and that is what I want to talk about.
This was one part of the Jaz’s tumblr that caught me off guard.















